About Us

For generations, fishing guides handed down their homemade recipe for fish batter. It became known as the Old Guide's Secret™, synonymous with the flavor of the northwoods. Already a favorite with fishermen, hunters and outdoor enthusiasts, our Shore Lunch breading and batter mixes quickly became a favorite with discerning consumers.

Shore Lunch® Breading/Batter Mixes are available in seven delicious, easy to prepare flavors including: Oven Style Breading Mix, Cajun Style Breading/Batter Mix, Original Recipe Breading/Batter Mix, Beer Batter Mix, Cornmeal Recipe Breading Mix, Classic Fried Chicken Breading Mix, and Spicy Buffalo Style Breading Mix.